Poster One.
Poster Two.
Poster Three.
Poster Four.
Poster Five.
T-shirts with logo.
Hand painted sign.
Logo.
Stickers.
Stickers on coffee cup sleeves that were distributed in cafes around campus.
Coffee cup with sticker.
Campaign poster posted in the cafes to connect our initiative with a date and give more of an explanation as to why the sticker was on the sleeve.
The result of our poster. Each sticky note is filled out by someone who passed by and wrote what made them happy.
Setting up the pop-up project. You can see all of the sticky notes our campaigning collected on the wall on the right.
gLike
A Happiness Project
As part of a group project, I was in charge of branding our idea and making people curious as to the goal of this campaign. Essentially, we had to create a pop-up project that promoted happiness. So, I made a logo, posters, stickers, t-shirts and signs that were eye-catching, yet vague enough for people to want to know more. It was tremendously successful, because once our pop-up arrived, everyone flocked over to see what this mysterious campaign was all about.
