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Duracell ~ Lights + Chargers

Duracell approached the design team with one goal. To help the company generate new revenue streams while leveraging the brands well-known heritage and consumer trust. As users' power needs have evolved beyond batteries, Duracell sought with a range of efficient, dependable power sources for mobile users. This design language was developed and applied to a family of flashlights and portable power reserves that provide up to 60 hours of power to smart phones, MP3 players and hand held games. These simple, portable devices give users freedom by letting them take a strong power reserve on the the go.

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Chris Clark
Senior Industrial Designer Los Angeles, CA