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Incase ~ Softgoods

Incase had a simple yet practical goal while developing this product. Build consumer trust with the brand promise of protection. The emerging market of tech skaters was analyzed while designing the first of its kind 'skate-pack.' The real challenge presented itself not in the mechanics of the bag, but understanding and influencing a niche market of users who desire quality products - without sacrificing their social integrity. The solution was a pack that delivered protection, comfort, ease-of-use, yet durable enough for the young and upwardly mobile user.

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Chris Clark
Senior Industrial Designer Los Angeles, CA