B Super

Collaboration with Damon Ahola. The project brief for the class Brand, Product, Experience was to create a brand specifically targeted to protesters. Damon and Richard became intrigued with the theme of hope through the iconic superhero metaphor. They were also inspired by the personality and styling elements of street culture and the underground world of skateboarding. Deciding upon the name “B. Super”, the two established the brand essence, filters and building blocks to create a framework that stood for the core principals throughout the project.

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Richard Clarkson
Founder at richard clarkson design New York, NY