In Magenta we developed the complete idea in stages in order to cover all the client’s requirements. Out of the three stages we only developed one. For all the stages, this campaign sought to capitalize on the unique web design in the proposal. This style of website, opening directly with a video, will undoubtedly be the first in this style that many users have seen. The design makes the experience more like watching TV than surfing the web. The graphic design in the promos was, in general, minimalist––clear but not clean, in order show realism in the characters’ advice and memories, yet also a bit dark and dramatic due to the themes. The expressive lines surrounding the characters communicate with delicacy and beauty the mood of the of their stories.
