Carlo Macaione

BOOKS: I was responsible for the design and layout of this fine arts catalog. The book was published by the Museum of Fine Arts Houston, in conjunction with Margo Grant Walsh’s “Collecting by Design” exhibit which opened in May 2008.

BOOKS: The book shown (open to show 3 of the spreads) was an architectural design competition entry. This phase of the competition was an opportunity to be chosen from among the largest architectural firms to be final architect on a 432 acre corporate campus project for a major energy company. The project was entrusted to me as Art Director and along with the hard work of 3 production artists and many changes later, the book was completed by deadline in January 2009. The 12 inch square book contains over 200 pages and involved over a dozen people producing content at an accelerated pace with many late hours.

CATALOGS: These catalogs are examples of the many complete product-line catalogs for which I contributed both design and photography services. I have completed catalogs for Prescolite, Moldcast, Lighting Controls, Columbia and Keystone lighting companies as well as many catalogs and brochures for other product manufacturers.

PRODUCT BROCHURES: Here are a few examples of brochures from the period when I was Senior Designer/Photographer for USI Lighting, Inc., in northern California. In most cases, especially with outdoor lighting fixtures, the product had not been installed. Product photography entailed trucking the fixtures and poles to various locations, getting permission on the spot and setting-up the product with interesting and complimentary architecture in the background. The stories I could tell from the 8 years of expeditions to obtain photos like those shown. Interior lighting products took hours in the studio tediously lighting and photographing them upside-down so that they would appear as if they were installed in a ceiling when viewed right-side-up.

BROCHURES: Century Development Co. turned to Gensler to design its new multi-tenant 36 story office building---the first office building in Houston’s central business district since the mid-80s. When Gensler was asked to help promote tenant development of the new building, requiring materials announcing leasing opportunities, Gensler turned to me. One of the many pieces I created was this multi-panel gate-fold brochure showing the building’s amenities and the convenience of its location.

PRINT COLLATERAL: I created this University of Houston, Bauer College of Business brochure, along with collateral pieces that provided an informational package targeted toward alumni and business partners to help drive fund-raising efforts. The package was well received by the College’s Executive Board and as a diverse tool it contributed toward gaining full funding for the first phase remodeling of Melcher Hall.

PRINT COLLATERAL: This desktop flip-book is used as an internal reference tool for Gensler’s architectural staff to utilize when designing for sustainability and LEED® certification. The “4 Tiers” brochure was used to introduce the concept behind the flip-book to a worldwide internal audience and provide contact numbers for the company’s Sustainable Design Practice area leaders.

INVITATIONS: Fan invitations I designed for the Gensler Holiday Ball that had a “Taste of the Orient” as its theme that year and was held at the Hotel Icon.

INVITATIONS: A special dinner party menu/program designed for an intimate dinner where the attendees were treated to the culinary artistry of a well-known local chef along with a selection of Classical piano performances.

INVITATIONS: An inexpensive but elegant invitation (2-up color laser copies on 11x17 cream card stock) created for Gensler’s Holiday Ball, where the theme for the evening was “Latin Nights”. The card included a color copied vellum sheet with an image of a dancing couple. A simple glued pocket contained a folded card that served as both map and valet parking coupon. The wax seals were an inexpensive finishing touch.

I had the opportunity to participate in Cow Parade-Houston as one of the cow designers. The cow was sponsored by Trione & Gordon and Gensler with proceeds going to Texas Children’s Hospital. The cow I designed and painted with the help of co-workers was created as a tribute to the sculptor Jean Dubuffet and his monumental sculpture that was at the time installed at 1100 Louisiana at Lamar. In a playful and pun-filled homage we called our cow art sculpture “Mootif by Moobuffet.” The cow was auctioned to the highest bidder who happened to be Houston socialite and fundraiser extraordinaire, Carolyn Farb. The cow now resides outside her home. In all, the Cow Parade-Houston auctions raised over $1.1 million dollars. I have also been involved with volunteering time and talents to Habitat for Humanity, The Heritage Society of Houston, The Italian Cultural and Community Center, Bo’s Place and the Montgomery County Women’s Shelter.

WEB DESIGN: "Green Space" an internal intranet site developed for Gensler as a repository for sustainable resources and subject matter.

WEB DESIGN: "Green Space" partial site map.

WEB DESIGN: "Green Space" sample hierarchy of informational pages.

WEB DESIGN: "Green Space" sample informational pages.

WEB DESIGN: "Gensler We-zine" a proposal for developing an intranet site for employee news, with the intention to create and test internally for the Houston office and eventually rollout regionally.