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WRIGLEY'S GUM PACKAGE CUSTOMIZATION SITE: PITCH WORK
Concept: The customizers and gift-givers we were seeking to reach have broad interests. They are working moms, serious gamers, creative networkers or Do-It-Yourself-ers. So we gave them a more versatile online tool that would empower them to create virtually anything out of their Extra box. We covered all the bases from the fun to the funky to thefunctional.
