SOL REPUBLIC
Engaged by Greg Mcnamara, lead Industrial Design at SOL REPUBLIC to design, develop & source soft parts on the MasterTracks and Knit process parts.
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Founder and Principle Designer at Phyla, Inc.
M Coleman Horn
San Francisco, CA
Available Now
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About
With 25 years of experience working in softgood product-design & development, Coleman maintains a strategic focus on creating Avant Garde products and brands. Having worked as a designer at Nike, Polo, Burton, Nixon and owning MEDIUM and VAEL; Coleman blends a diverse entrepreneurial background combining product development and business acumen. Specializing in the wholesale sector with expertise in identifying new business opportunities, Coleman conceptualizes and designs softgoods through hands on product development at the factory level. His creative direction in PHYLA delivers more design-porn.
Specialties: An entrepreneurial Creative Director with expertise in product design & development, brand-building, marketing and sales in the fashion, accessories and sports segments. -
Education
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Post, continuing Philosophy, SociologyUniversity of California, Santa Barbara1999 - 2003
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Post, continuing BusinessPortland State Univ.1997 - 1998
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Ma Industrial DesignRochester Institute of Technology1987 - 1991
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Proctor Academy1983 - 1986
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Experience
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Creative Director, FounderPHYLA, Inc.Jul 2001 - Present (20 years 10 months)Design + Manufacturing consultants for the footwear, apparel and soft-goods industry. Phyla's focus is on technical design and vertical supplier integration. PHYLA works on diverse design projects: including product development and merchandising, product design, graphic design and branding. Responsibilities include management of all aspects of running a small design firm, including creative, budgets and sales.
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Founder & Creative Dir.Medium Design Group [Acquired by Pentland June 2006]Mar 2002 - Jan 2007 (4 years 10 months)Founded M3DIUM with business partners: Scott Milden and Eric Meyer. Designed and Developed 8 seasons of footwear and accessories. Developed supply-chain for overseas production of shoes, bags, watches & apparel. Created budgets and timelines for all product. Created look and feel of brand. Grew brand from 0 to 8M in sales. MEDIUM was sold in 2007 to Pentland.
Key Contributions:
• Managed all Production and Design. (Projection and goal setting, building and developing MEDIUM’s image, event promotions, advertising direction)
• Strategically led SRM’s (supplier relationship management) within MEDIUM’s supply chain.
• Managed trade-shows, samples, sales meetings and catalog production.
• Generated long-term, profitable, and sustainable revenue streams by expanding into new markets, including watches and apparel.
• Developed Collaborative projects between MEDIUM and ADOBE, Dwell Magazine and HOUSE INDUSTRIES.
• Awarded Footwear Brand Launch of the Year, Footwear News Award, 2002. -
Design Director for Simple + UGGDeckers Outdoor Corporation1998 - 2001 (3 years)Created design direction and product architecture for Simple and Ugg. Worked closely with Scott Milden and Ruth Davis on building UGG to reach it's renown today. Designed the Butte boot, which after 10 years, remains the star of the line and determines the overall design language of the UGG mens line.
http://www.uggaustralia.com/mens-butte-rugged-winter-boots/5521,default,pd.html?dwvar_5521_color=MTL&start=5&cgid=men-boots -
Senior DesignerPolo Ralph LaurenJun 1997 - Sep 1998 (1 year 3 months)Recruited to work between two corporations: Polo, Ralph Lauren, and Reebok, as a senior FOOTWEAR and PRODUCT designer, while the corporations entered a licensing agreement together to produce athletic footwear.
Key Contributions:
• Designed and developed full lines of product ranges for tennis, running, casual, hiking, and fashion.
• Strategically Co-Developed initial product marketing direction and product briefs with the Marketing team.
• Developed SWOT analyses to be used in footwear direction.
• Developed logo system for Polo sport footwear, used in print, packaging, and product branding.
• Had POLO hiking shoe on display at the Museum of Modern Art in San Francisco (MOMA) show "DESIGN AFOOT: Athletic Shoes 1995 - 2002" -
Design DirectorMorrow Snowboards1997 - 1998 (1 year)Recruited by Neil Morrow to head responsibility for all external image of the corporation from a product design standpoint.
Key Contributions:
Realized a 22 percent sales increase across the line through new product developments.
Responsible for individual budgets of projects, including costing analyses & target costing.
Developed and designed a new step-in snowboard binding and boot system called "ENGAGE" which was industry lauded as a game changer.
Designed a new corporate identity system, including logos, packaging and POP display items.
Designed new lines of technical outdoor snowboarding apparel for the Morrow owned company Westbeach and for Morrow's own label of outerwear.
Designed vertical print ads and snowboard graphics. -
DesignerNike, Inc.Mar 1993 - Jun 1997 (4 years 3 months)Staff designer responsible for footwear categories: Women's cross training, Men’s running and ACG, (All Conditions Gear).
Key Contributions:
• Job focus was technical athletic design and development with Pac-Rim manufacturing.
• Secondary focus was research acquisition for sales projections and brand management.
• Designed Footwear that helped Nike achieve it's boom in the mid 90's. Annual estimate of sales generated from 14 designs per annual seasons: 95 million dollars.
• Awarded 2 US patents for developing innovations in athletic footwear. -
Staff DesignerSaucony Inc.1992 - 1993 (1 year)Worked with marketing and engineering as staff designer, creating 5 seasons of technical running footwear and apparel for the sports industry.
Key Contributions:
• Job focus was technical athletic design and development with Pacific rim manufacturing.
• Developed new corporate logo system for Saucony, which was used in advertising and product branding.
• Designed a few "core" running products for Suucony which generated 20 million in annual sales.
• Awarded KUZAMI (Japan) design award for footwear.
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Awards
20 IF Design Award for PHILIPS Mask.
17 ISPO Award for GIRO Knit Cycling Shoes
16 Patents awarded for 3D Knitting KOMBI Gloves
15 Multiple Awards for ROTHYS footwear
12 Travel+Leisure Best Travel Accessory Grace Carter.
12 Core77 Design Judge
11 Cycling Magazine Product Award
11 GC Patents awarded
10 LMU Entrepreneurial award
08 Project Tradeshow Award.
06 Stanford Lecturer
05 Paramount Studios, Elizabethtown
03 Footwear News "Brand Launch of the year" award
02 MOMA SF Award "Design Afoot"
96 Nike patents awarded -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@coleman, member since 2007
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Following 79
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Followers 212
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