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Zippo Campaign

For my Strategic Writing and Design course, I created an advertising campaign for Zippo. I researched current market trends, competing companies and other factors in the lighter industry. I put together a creative brief to guide the campaign based of key findings from my research. Then, I designed a print ad that correlated with my overall message taken from the creative brief.

Colin Duft
Student, Photographer, Account Executive & Collection Agent Columbia, MO