The inset photo used some of the actual employees (buyers and merchandisers) to help the customer visualize the labor involved in picking fabrics. New typography was used as well to give the spreads new life.
By graphically showing the steps in this 1,2 & 3 graphic it simplified and communicated
a complicated process to the customer.
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Trying to simplify this idea even more fabrics were gathered by color and I had buttons covered with our fabrics to give the spread a more three dimensional look and feel.
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Catalog Work