Hooligan - Beer packaging. Targeting young-urban audiences. (Tall buildings and a dude wearing a wife beater = young-urban.)
Bean Head - Coffee bean packaging. Targeting tweens and teens. Each Bean Head is illustrated to respond to the type of coffee. The Decaffeinated Bean Head is relaxed, the Flavored Bean Head is smelling and tasting, and the Dark Roast Bean Head is bold and loud.
Earthlings: Fishy! - Organic fertilizer made from fish. This box was designed to have great portability as well as storage. It is highly encouraged to reuse the box for other storing purposes.
Earthlings: Fishy! - Detail shots.
Earthlings: Rockin'! - Gardening gloves that rock! I took the opportunity to design the packaging so that the product would be displayed to fit the personality of the brand.
Earthlings: Rockin'! - Detail shots.
Rheumacil - Direct mail promo for patients with Rheumatoid Arthritis; a progressive disease that reduces the dexterity of their hands. RHEUMACIL is an injectable biologic drug that is specially designed to allow patients to have a better grip on their syringe as they dose themselves. The jar opener is an environmental cue for patients to use as a reminder that RHEUMACIL is specially designed with them in mind.
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