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BP Solar
BP Solar - BP solar is the best-known brand name among popular solar panels (but not the cheapest, or the most efficient), so image was the focus of this campaign. Research has shown that people are reluctant to go completely solar, so the emphasis is starting small (i.e. your lamp, your stereo).
The third image is a billboard featuring a tinted Plexiglas extension that casts a colorful projection from the sun.