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Specialized CityCross

Specialized is all about high performance product. The problem is how to build in not competive categories to this very numbers driven company. Enter Mister F, a zero cost business case frankenstein utilizing existing aluminim tubing to create the ultimate urban monster.

Specialized currently creates 38 bicycle families in aluminim, all of which using the same form language making it easy picking for a strong and elegant soluiton to a new emerging category.

Benjamin Coughlin
Product Designer Portland, OR