Courtney Kretchman

This campaign launched a brand new snack bar. In truth, I wanted to go with a humble brag tag line: "We didn't create it. We just raised it." The Brand and Project Managers loved it, but the VP wasn't comfortable with it, so I tweaked it to "We didn't just create it. We raised it."

The campaign engaged the community, who posted how they #RaiseTheBar all over social media.

We created two additional emails (my favorites!) that made the snack bar take on the personality of a new dating app member. His profile was light, confident, fun, and contained all the promise of finding love. The design was that of a cell phone with the Tinder-style profile loaded.

• Copywriting & Editing
• Content Strategy
• Creative Direction