A portion of ideation
One of the earlier prototypes
Brand logo etched onto the frame
The cork, as well as being more sustainable, allows them the float if they fall in the water
While developing the product we also worked on developing a brand and packaging
I screenprinted the logo onto natural canvas cases I had sewn for the sunglasses
The sleeve held together the sunglasses and case while on display for retail purposes
A 10 page business plan was developed as well
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Corkwear Sunglasses
This project was completed during my fall senior studio. The task was to design a product, related to outdoor activites, that we could manufacture roughly 20 units of to sell at the end of the semester. This project included research, ideation, manufacturing, packaging and retail design, and business planning. My activity was stand up paddle boarding and my research included participatory, observational, interviews, surveys, and literature review. My product was one of 12 to be selected to be featured in a pop up shop that Kikkerland held in their NYC store for App State design students.
