Digital Media Designer
Aug 2008 - Present (13 years 5 months)
Role: Digital Media Designer
Project Description: Emergency Department Lobby Digital Signage Project (2010 – Present)
Goal: To produce thoughtful, creative and functional informational content for broadcast over large format digital screens throughout multiple sites that enhance the patient experience. Collaborate with digital content management team to design visually captivating targeted memorable and relevant content that engages the audience. An extensive content library of eye-catching, dynamic digital messaging was developed to keep content fresh and engaging. Value-added content such as trivia, fun facts, and other entertainment was also mixed in to help lower the patient’s perceived wait time.
Results -- Strategically placing digital signage throughout the Emergency Department and using precisely targeted relevant messaging had a strong influence on enhancing the patient/family experience. This initiative was one of the many in renovating the future of pediatric care by elevating patient satisfaction levels, decreasing perceived wait times, and improving way finding.
Project Description: Break Room Signage Project (2013 – Present)
Goal: To keep employees in the loop with “at a glance” informational format.
Results -- By replacing whiteboards and de-cluttering the Break Room, the digital signage provides better facilitation of communication with staff. It is also a morale booster by recognizing accomplishments, promoting department initiatives and motivating employees. This mix of imagery including uplifting and inspirational quotes provides a relaxing environment as well as conversation starters.
Freelance Creative Designer
K G Freelance
Aug 1996 - Present (25 years 5 months)
Directed and executed the creation of compelling advertising, brand, design, marketing, event, promotion, and internet solutions. Made decisions regarding concept, imagery, typography, pre-press and printing issues.
Produced advertisements to provide a visual solution and a single minded message that are more likely to be absorbed by the time deprived reader. Provided innovative “big-picture” ideas and unique creative concepts that influenced and brought life to the brand message with eye-catching imagery and inspirational creative solutions for all marketing objectives.
Designed, launched and rolled out a luxury publication targeted to the affluent homeowner including an accompanying website and sales kit that communicated to potential retail advertisers the quality of the publication.
Aug 2001 - Aug 2008 (7 years)
Provided high level executive support to the department chairman. Performed a broad range of complex responsibilities involving information of a confidential nature. Served as liaison and fostered cooperative relationships with other key internal contacts as well as external offices and agencies.
Worked closely with National Institute of Environmental Health Sciences staff and other center program managers to ensure that program elements and content met the needs of the Comparative Mouse Genomics Centers Consortium and the projects were completed on time. Developed and produced, utilizing both internal and external resources, documentation including progress reports, workbooks and multimedia presentations as well as coordinated monthly videoconferences.
Oct 1998 - Aug 2001 (2 years 10 months)
Developed, managed and executed effective domestic and international trade-show marketing programs which enhanced corporate image, branding and visibility. Integrated creative marketing components into the comprehensive program to increase targeted visitor attraction and create conversion efficiencies. Results – generated novel approaches to attract attention to target markets which generated leads and improved market share even through a sluggish market.
Developed and managed budgets for advertising and marketing totaling over $1 million annually. Developed and executed advertising promotion plans delivering national and international exposure in trade publications.
Provided senior management with analysis and reporting of results and future expectations. Partnered with sales force to roll-out new product plans to meet ambitious sales goals. Results -- reduced overall advertising and marketing budget while increasing visibility and implementing global presence.
Oct 1996 - Oct 1998 (2 years)
Planned and administered on various levels to build strong strategic partnerships and develop new and innovative advertising, marketing and sponsorship programs as well as to plan and executive related events and promotions.
Results -- consistently produced cost-effective and customized corporate communications resulting in building brand awareness and loyalty in addition to repeat business.