Axe Family - The mission was to revitalize Axe's product line and include some product extension ideas. The graphic element comes from a rubber band that stretches over the bottle. This band can be removed and reused after the product is purchased. From the left is the body wash, deoderant, body spray, shampoo and conditioner, shave gel and razor, and hair wax.
Shampoo and Conditioner - The shampoo and conditioner nest together when the band is on and stand seperatly when the band is removed.
Shower Gel - Scale and orthographic.
Body Spray Graphics - Early graphic concepts for updating the body spray.
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Axe Redesign