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maxmara weekend

Weekend by MaxMara is one of the sub-brands collections to the iconic Italian Fashion label, Max Mara, established in 1951. Was required to design and develop a new digital identity and E-shop plataform to identify the brand as an individual entity. The concept appeals youthful sensibility by presenting a playful and easily navigation, that revolves around the idea of an online interactive and e-shop application created both for tablet and computer use, with option to share garments and outfits via Facebook, Twitter or e-mail. • Art Direction • Identity • Editorial • Social Media • UI&UX Usability

.: Cristina Ludwig
Brazilian Art Director specialized in Branding São José dos Campos, Brazil