The brand Gasteiner has grown organically over the years and all the media had no visual connection to each other and no longer fit for brand essence.
Design Management @ Kiska Design, Salzburg
Positioning
To succeed within competition, success can not be random but based on a clear brand design strategy, with the aim of a credible brand message through product and communication.
Design Management @ Kiska Design, Salzburg
From the initial "small" project, developed in the course of 2 years, a completely new brand identity was generated. The claim "crystal clear from the mountains" should be seen in all communications and products clearly and credibly.
Design Management @ Kiska Design, Salzburg
Logo revision - During the project it was found that the old logo was no longer up to date. Then the image and word mark has been revised.
Design Management @ Kiska Design, Salzburg
The new collection in different package sizes and flavors. The bottle and the labels were redesigned.
Design Management @ Kiska Design, Salzburg
Gasteiner PET bottles - Following the catering bottles, PET bottles have been developed for the trade stores.
Design Management @ Kiska Design, Salzburg
Brand glass - adaptively to the Gastro glass bottle, the brand glass was designed for restaurants.
Design Management @ Kiska Design, Salzburg
Communications - All means of communication such as teasers, flyers, website, brochures, stationary developed a corporate look. Served as a basis, a common style of photography and graphic primitives, which occur again and again.
Design Management @ Kiska Design, Salzburg
Booth - Based on the bottle design and the crystal shape, the booth was designed and implemented.
Design Management @ Kiska Design, Salzburg
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Gasteiner Mineralwater Company, Austria
- Brand relaunch Gasteiner Mineralwater -
Once in a lifetime you might get the chance to rebuild a traditional brand and redefine all medias at ONCE!
Here was the chance to do so and we did it. Result: Sales increase with the same content (water) but with a new appearance (Design).
Redesign of the bottle, ALL graphical work (incl. logo, etc.), packaging, fair booth, POS.
EVERYTHING was new!
Designmanagement @ Kiska Design, Salzburg
