Christine Rubin signature - With strategic thinking and an entrepreneurial attitude, this talent channels productive and effective campaigns and solutions to help fulfill objectives. With her experience in areas such as promotions, direct mail, advertising, collateral, packaging, multimedia and publishing, she has the leverage and knowledge to execute all branding processes with an exceptional creative flair.
Pepsi/DQ loyalty converter - This unique and patented mailer was targeted to
Dairy Queen franchise owners to provide information and incentives to convince them to pour Pepsi-Cola products.
As the recipient pulls on one side of device, it expands to reveal the most important information needed to act on the offer.
6 concepts were presented. With telemarketing follow-up, 12% of targeted market converted to Peps
Material Logic website home - Website for Material Logic, an e-commerce division of W.W. Grainger, Inc. providing procurement strategies for e-business solutions.
Material Logic needed to prove its strength by taking a different approach to MRO solutions: a networked catalog. This site was intended to be a one point connection to reach thousands of customers and suppliers all within one easy-to-use location.
This was one of several components created as part of a total marketing collateral program.
Disney consumer products ad - Ad was created as a priveledge fro Dsiney to represent all licesensees within a similar product category featuring back-toschool products.
This as represents a small segment of many products
designed and created under my direction and with
the approval of Disney.
Travel to Asia was required to supervise sample production and review manufacturing procedures and business practices.
Upscale snack packaging - McCain Foods Limited introduced a new cheese snack, made of brie cheese and breaded. Intended easy for elegant parties, these Hors d’Oeuvres required a product name, serving suggestion and package design.
Packaging was to appeal to a more upscale customer while standing apart from other products in the freezer case. One of five concepts submitted with multiple options for names completed within a very short time period for a client board review presentation.
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