Corporate Wellness - To define and promote Corporate Wellness and the services that fall under it.
The challenges:
1. To understand the department's objective and translate into a visually comprehensive piece that can be applied for other formats.
2. Another challenge was to arrange the copy so that it follows the flow of the brochure.
My role: Pick the proper photos. The service line departments were specific about the type of photos they wanted.
Software used: InDesign, Photoshop
Miracles newsletter - Promote gift giving
Miracles newsletter is funded by the Foundation.
The challenge was to represent different articles and stories in a cohesive way and still represent the Foundation services.
My role: Coordinate, schedule and art direct photo shoot. Collaborate with writer on content.
Prepare photos, create layout, prepare final art and delivery.
Software used: InDesign and Photoshop
Corporate Standards collaterals - The challenge: The first challenge was to create a series of collaterals that are consistent with one another and with the new brand look. The second challenge was to manage the project for finalization.
My role: Created the design. Communicated within opposing teams for approvals and finalization.
Software used: Photoshop and InDesign
Both pieces was to highlight Healthgrades announcement and to accompany the tail end of existing campaign.
My role: Creative, layout, design and production.
Software used: Photoshop, QuarkXpress
Basic Training for Moms and Dads insert - Newspaper insert
Funded by the Kohl's Cares. The program was to promote educational programs for new parents.
My role: Research, coordinated and art direct the photo shoot. Create a schedule. Collaborate with writer for content. Layout and production of final and delivery.
Software used: Photoshop and InDesign
Several collaterals promoting the Transplant Institute services that would be used by outreach coordinators and future patients.
One of several photos from a photo shoot promoting the Birthing Center service line.
NICU RN
My role: photo shoot art direction
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