Celebrating the Golden Ratio – the unique formula that governs the timeless design of the Reverso, luxury Swiss watchmaker Jaeger-LeCoultre presented The Golden Ratio Musical Show, an immersive light-and-sound show at Westfield Century City in Los Angeles in June 2023. This extraordinary show was hosted inside the 1931 Cinema, an immersive setting designed in the style and ambience of the period when the Reverso was created. The experience featured a 1931 Ford Model A photo op, complimentary refreshments served the 1931 Café and showcase performances by celebrated British musician TØKIO M¥ERS. The Los Angeles presentation was part of an international 4-city tour, beginning in Shanghai to Los Angeles to London, and culminating in Dubai in 2024.
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