Dinosaur Magazine: Headline treatment for an editorial feature about the band, Adult. Its been harder and harder to find xerox machines that give that bludgeoned appeal that can be so beautiful. With this growing limitation, the time has come to explore how to dupe this visceral effect digitally. In all honesty I think this is close, but not quite. At D.CO, exploration and invention (not dogma) are at the heart of the work.
Boom Boom Records: Boom Boom Records was a small record label that operated out of Denver, Colorado. It specialized in bass-heavy mixes. I cut letters out of thin black paper, placed the letter forms on top of a piece of whiteboard, and then placed that on top of an Ampeg bass amp speaker. The client thumped on his bass (which was plugged into the amp), the sound vibrated the board, and the letters shook themselves into the placement you see here. I took a snapshot and replicated it into a press-ready form.
Ms. Jones Beachwear and Intimates: The first thing the client said to me was, “I don’t want this to be another block letter in a circle kind of thing. I see those everywhere.” I got a kick out of that and was immediately inspired. We spent a lot of time volleying thumbnails back and forth. Everything was hand-done up until the final press-prep and production.
Rose Scharlin: Not really a”logo” as such, but more of a modular identity system This identity system can be “custom tailored” to work within the confines of where it will be used–if the “logo” needs to be used in a horizontal or vertical format, if it is to run large on a tshirt with all of the colors under the sun, or 2 inches tall with only one color, this simple system (influenced by a game/puzzle my daughter and I play with), makes it child’s play to switch and adapt the logo to any situation.
The Box CrossFit Magazine: A headline treatment for an article on the muscle building effectiveness of an exercise routine built around complex repetition techniques
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Identity and Lettering
Dana Collins
Graphic Designer Los Angeles, CA