Tru XL logo design as well as the logo for Tru Power, a unique taurine-based cigarette with flavors reminiscent of Red Bull.
To identify flavor at a glance, colored stripes adorn the mouthpiece adding style and functionality.
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Tru XL Branding

Brand identity and packaging concepts for Tru XL E-cigarettes

Dana Castronova
Project Engineer at Karl W. Schmidt & Associates Denver, CO