This project was for DESA Construction, a newly started sustainable Eco-friendly construction company. I had the client fill out a detailed client brief that asked questions that lead to the use of words that described what they wanted their company to be. Using these words I pulled three out that repeated themselves over; Modern, Simple, and Scandinavian and used them as their business attributes. From these words, I researched modern design, simple design, and Scandinavian design (graphic design, architecture, and interior design for all three attributes) where I was able to understand what the sketches need to be. I then researched competitors listed in the creative brief to understand their brand. I took all the information and created a very simple, modern Scandinavian Eco-friendly design based off of my research.
