Black Swan Backbar Display (FIRST PLACE) - From rough concept and Black Swan logo to design and production of 15 units. Won First Place at the SF POP Show. Black and edge-lit orange acrylic; features single fluorescent fixture enhanced with mirrored acrylic inside unit base. A very good Shiraz too!
Old Navy Product Launch - Chief contribution was designing the custom, back-lit "OnBody" signage. CNC cut from 1.5" clear acrylic, faced with white acrylic, backed with lighting white, and pushed through opaque white Sintra. Designed extensive lighting effort including light boxes behind shelves, backlights for signage and top light boxes for this installation. Helped plan, design, fabricate and install two of these 4-bay displays for Old Navy Flagship stores in San Francisco and New York City.
Eberhard Mongol - Pencil still life drawing exercise. Accomplished technical illustrator in pencil, Rapidograph pen; and on the computer (Mac and PC) in Illustrator, Photoshop, Graphite CAD, and others.
Calligraphy Logo - Personal logo design for calligraphy sideline as a "working" professional calligrapher; [former] member of LA Society for Calligraphy. Expertise in logo design, typography, corporate ID, lettering and font design.
Rollz Royce Limo Logo - Logo design, part of new corporate ID development for Rollz Royce Limousine Service, the largest chauffeured vintage car company in US. Done in Illustrator.
SpeedBottle Prototype Hydration System - Designed the bracket and mounting components for this on-cycle hydration system invented for triathlons and other short-race applications. Also designed and shot the photo as one of many for initial promo campaign.
LED-lit Chipset Display - Part of a new product rollout for a major chip manufacturer. Repurposed literature display as LED-lit showcase for new chipset. Black & clear acrylic, blue LEDs, featured LED spotlights and edge lighting, downlighting; removable top for photography. One-off unit collapses and travels in two custom aluminum cases.
Exploded Tech Illustration - A nostalgic look at how tech illustration used to be done before computers and animation became commonplace. Does anyone else remember drafting machines, prepared vellum and Rapidograph pens?
Freelance, Full-time
David Alan Foster
Interdisciplinary Designer Palo Alto, CA