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Shoe Concept - Marin Bikes California

As you can see, for this project the focus was on creating a new piece of footwear. Choosing a company that do NOT specialise in footwear was essential in order to utilise their brand language and company philosophies.

Personally, I had chosen Marin Bikes California as the company to take reference from, with the creation of a cross country running trainer being the targeted outcome.

Dale Wilkins
Product Designer Manchester, United Kingdom