Dj Mirror Soul - For this Cd artwork, the idea was to play with two different concepts. The main image represents an old long play, so used by the dj´s, like the one that play the music on this cd. On the other hand, it is a perforated bullseye. This particular concept is representing the hip hop, and all that kind of music, than usually is related, in our minds at least, with violence, the Bronx, robbery and all that kind of prejudgments.
The plan was to distribute two different kinds of packaging. One of them is a transparent surface printed with the cd logo, which permits to look at the cd inside. The other packaging is based on a white surface with the logo on it.
Sonar Brochure - This catalog is based on a simple, modern and elegant design. It leaves the protagonism for the different works from the agency, but at the same time, it gives a distinction touch that juts out the production. This visual characterization was attained with some powerful colors, simple typography and not so recharged spaces. The spectacular photographic production helped out too, and the black and white esthetic, mixed up with some reds and yellows, colors from the sonar logo, gives the catalog a quite nice look.
JFK Bar - The genesis of the logo was pretty much divided in two main ideas. First of all, the violent esthetic, with the bullet’s silhouette in the center, together with the visible and wasted texture, represent the name of the bar itself; an American president who was shot. On the other hand, the bar’s cool style, most of all hip hop, soul and R&B, has a touch of that violence that the American cinema has always shown. Something like Samuel Jackson in Quentin Tarantino´s Pulp Fiction.
Células Madre Website - Website Award Winner 2005! - Aspid Iberoamerican
www.500mg.com.ar/cedepap/
Sonar Media & Design - Media and Advertising Agency Website.
www.sonar.be
gLike
Portfolio