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New Era Cap Packaging Design

Working with Vizwerks, I took the lead role on designing packaging for this innovative apparel accessory. From concept sketches through to final deliverable print production files, this project also included 3D modeling and renderings to sell through the concept to the leadership at New Era Cap Co.

Part of this project also included product identity design which was firmly grounding in New Era's existing brand guidelines.

As a result of this packaging project, New Era also wanted to see a premium execution of their standard hatbox, renderings are included here.

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Damon Law
Creative Portland, OR