Visual Brand Language board to inform design direction and material selection for product line
Selection of design concepts for "opening price point" items
Selection of design concepts for "middle price point" items
Concept refinements for "opening price point" designs
Concept refinements for "middle price point" designs
Example of tech pack document for prototyping
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Bike Bag Line Design
Project to update and extend bike bag line for DSG. Discerned US cycling market segments based on design research and created "Visual Brand Language" boards to inform the designs of three potential product lines. Created design concepts, concept refinements, and tech packs for prototyping.
Available
Freelance, Full-time, Moonlighting
Dan Curtiss
Industrial Designer for Softgoods, Bags, Luggage, and Accessories
Boulder, CO