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Irresistible Direct Mailer
Irresistible DM is a USPS® campaign
to promote direct mail capabilities.
Mailer includes: carrier, business replay card (BRC) and “cherries” card, featuring various print treatments. Quantity 60,000.
Color: 4/4. Print treatments: Carrier - Dull coating, Spot Gloss UV. BRC card: Spot Gloss UV and dull coating. “Cherries” Card: Spot Gloss UV, dull coating and cherry scented ink for cherries.
This mailer had six different variable data URLs,
perforation and glue.
