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Now That's True Grit
Our strategic communications department requested a series of inspirational posters to help showcase our unit's (Naval Mobile Construction Battalion 15) unique talents in expeditionary engineering.
Nicknamed "Task Force True Grit," I started by photographing various activities that would highlight our capabilities, then edited the select images and built them around the tagline, "Now that's true grit.," to create a strong brand identity.
Our strategic communications department considered the campaign a great success. Our unit began to receive job orders from around the theatre of operations, making NMCB 15 the premier Combat Engineering unit in Afghanistan for the year of 2013.
