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Recruiting Posters
Our social media page was primarily designed for a specific unit. After a few weeks, our membership began to plateau. The task was expand our audience by appealing to all members of the Naval Construction Force (Seabees). Initially, I designed a poster for our builder's which became wildly popular. Capitalizing on this success, working alone, I created posters for all of the positions within the Seabees for fans to share and download them. I released one poster every week to build the anticipation and increase page traffic. The project was a success. Each time a poster went up, it became viral, garnering over 5,000 views.
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