CHEFS Brand Ingredients and Category Growth
CHEFS - Product Design. Concept and Brand Identity through to Artwork Release.
CHEFS Color Strategy
CHEFS Packaging - Concept, Art Direction and Brand Management
Collection Strategy and Presentation Wall
CHEFS Tool Crock - Documentation of a 5 Star product from Concept to Marketing and Collection Growth over a 3 Year Period.
Andrew Zimmern Collection - Design, Sourcing, Brand Management and Packaging
Positioning of the CHEFS Brand in Catalog and Online
CHEFS Spice launch. Supported through Jar sourcing, Label Creation and Box Design Direction and Production. Buyer sourced the Spices and Flavorings.
Creation and Implementation of Testing Strategies and Process's In House and using external parties to verify, test, analyze and approve new development.
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CHEFS catalog

A cross reference of 3 years growth of the CHEFS Brand, Presenting Daniel Keating's Management Roles and Responsibilities as a Director of Product Development.
Concept Design, Production Design, Sourcing, Packaging (Concept and Direction), Color Strategies, Brand Ingredients and Category Growth Plans

Available
Moonlighting
Daniel Keating
Senior Director of Product Development Fort Worth, TX