For a minor project at university we were required to make a direct mail campaign to advertise the launch of the new Fiat 500.
I wanted to create a design which would surprise the user but be recognisable. I decided to create a Pantone chart to advertise the new colours of the Fiat 500.
This makes the design not only recognisable but also interactive.
This image is of the design in use
For a minor project at university we were required to make a direct mail campaign to advertise the launch of the new Fiat 500.
I wanted to create a design which would surprise the user but be recognisable. I decided to create a Pantone chart to advertise the new colours of the Fiat 500.
This makes the design not only recognisable but also interactive.
This image is of the design components separated
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Marketing Communications Project
Marketing Communications Fiat 500