[2013 - Research, Design and Prototyping]
Status: Completed
Private and Confidential @ 2013
A quick case study of SAMSUNG ADDWASH development from Research, Ideation, Concept Development, Proof of Concept, Prototyping to Production.
Developed based on in-depth consumer behavior analysis, Samsung's AddWash feature is the world's first distinctive access door on front-load washing machines that allows users to add items during a wash cycle without opening the main door. Typically, this is not possible in front-loading machines as the door locks once the cycle has begun. By creating a second door that can be opened throughout the washing process, users can intervene at any time to add fabric conditioner, extra cleaning agents or other pieces of laundry.
Project in-collaboration with Samsung Product Innovation Team (SEA)
