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INTRUST Arena billboard

INTRUST Bank owned a billboard that they wanted to use to advertise the new INTRUST Bank Arena. An unusual aspect of the billboard was a small LED screen located in a slightly awkward spot that had previously been used to advertise loan rate information for the bank. In brainstorming ways to use the screen, we came up with the idea to turn it into the screen on a digital camera that was taking photos of the artists on stage. The images on the screen changed every few seconds to display another artist that would be appearing at the arena along with the concert date in the lower right hand corner.

Danny Mehl
Graphic Designer/Art Director St. Louis, MO