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Benchmade Product Launch Initiative

Benchmade Knife Company has been selling premium knives since 1986. With recent years of rapid growth and a strong reputation of a quality product, one of their strongest differentiators is collaborating with international custom knife makers. These designers all have a unique way of building their product, but they all share a love for their craft and following deep-rooted traditions. The simple yet difficult process of hand-crafting; the meticulous focus on details and slow progress of building these custom knives was the primary focus for the campaign. While each designer had photographs supplied from their respective workshops, we captured close up photography of the Benchmade counterparts being built in their factory. Matching these custom knife makers' processes with Benchmades' emphasized the attention to detail and quality behind their product.

Danny Wethern
Graphic and Web Designer Portland, OR