Hydroflask has not experienced as much growth with their custom bottle builder as expected, and need to push users to realize the level of customization they have on the platform. Hydroflask needs to clearly communicate how they will help with the customers' goal of a stronger self identity, and the proposed campaign aims to do just that.
In order to best communicate to their wide range of users, unique typographic elements and nature illustrations were drawn in order to speak to their unique interests. Simple copy allowed for key benefits to be communicated and the overall beauty and personality of each bottle was front and center. Various printed collateral and digital advertisements were created for the campaign. Printed posters were shown in and near specialty retailers carrying the product, like Whole Foods and REI. Billboards were adversely shown near hiking trails and key areas of traffic for nature related activities.
