Early Facebook Gaming exhibit concept development for the E3 and PAX graming tradeshows. Includes several community-building engagements and multiple streaming-touchpoints to gain traction in an internet landscape largely dominated by Twitch at the time. Tapping into the social framework that Facebook has cultivated over several years, the service aimed to build on its intimate knowledge of what games different personalities appreciate, and connect streaming/ "creator" personalities with a broader audience that is better targeted (than something like YouTube would be). Exhibit includes a double deck foir additional streaming/casting spaces, a small, visible production studio, and "green room" for catering to well-known "Creators."
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