This mock blog entry was from a pre-employment screening with Mediafly, a content solutions software company. I was asked to curate a blog post; take an existing article from one credible source (Forbes, CIO.com, Inc.com, Fast Company, TechCrunch, etc.), digest the key takeaways and give it my own voice. It was imperative to make it interesting, informational and allow for the reader to see some of the correlation between the chosen topic and what Mediafly offered without overtly selling.
The goal of this exercise was to target one of seven buyer personas, as well as, create two social media tweets to support the blog. Once finished developing the copy, I laid out the body copy to resemble the company's Mfly Blog format.