My name is Dave Jolda I graduated from SCAD in November of 2008. Currently, I am a Senior Designer at Purple Strategies in the DC area. I have a varied design background in Branding, Marketing, Digital, and Presentation design.
Mercedes-Benz is a classic luxury automaker. Here the goal was to present the ad as a holiday gift in a classic manner. The typeface spins the traditional warm feeling of the season with the classic red and green coloring. The elegant snowflakes further the traditional ideal of the holiday being complete only with snow.