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Mercedes-Benz is a classic luxury automaker. Here the goal was to present the ad as a holiday gift in a classic manner. The typeface spins the traditional warm feeling of the season with the classic red and green coloring. The elegant snowflakes further the traditional ideal of the holiday being complete only with snow.
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The Mercedes-Benz Big Holiday Event

The Mercedes-Benz Big Holiday Event

Dave Jolda
Senior Graphic Designer Washington, DC