This was a collaborative project with The Great Society and CO Design.
From the Dieline.com:"The PureProject line is a dramatic departure for Brooks Running. As such, it required an equally dramatic unveiling. The kit embodies the sustainable ethos of the PureProject line. The laser-etched lid lifts off to reveal 2 brochures and 4 raindrop-shaped canisters with branded caps. (Illustrator Jake Hollomon provided the graphic for the lid) The individual canisters may be removed and re-used in various ways. This kit is designed to be a keepsake, with no material going to waste. Two brochures fit within: the product-centric booklet features exquisite photography from acclaimed fashion accessory photographer Kenji Toma (photos 1-8 here). It's accompanied by a tongue-in-cheek instruction manual for creative upcycling of the kit. Creative Director: Randall Schoonover @ The Great Society
Pure Project Branding: CO Projects
Project Manager: Jessica Vredenburg
Product Photography: Kenji Toma - NYC
