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The first poster whimsically introduces the idea that creating your personalized mix of news and information resources concerning the company is as easy and enjoyable as selecting an appealing doughnut. Plus the visual succeeds in cutting through the clutter of the usual corporate posters concerning health benefits, the stock purchase plan and such.
The second poster continues the theme: Coffee goes with doughnuts, and a coffee drink can also come in a myriad of variations customized to individual taste.
With the launch of the new portal, people finally are able to get a taste of what we've been promoting for the past few weeks.
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TI News Portal Launch

I handled creative direction and copywriting for the campaign surrounding a new employee news and information portal at Texas Instruments. The centerpiece was this series of posters and their accompanying Web banners and table tents, all emphasizing employees' ability to now tailor the mix of info to their needs.

Full-time, Moonlighting
David Moore
Editor, Writer & Communications Project Manager Dallas, TX