We set out to create something, that would not only advertise Jep cars, but also allow people to experience the Jeep lifestyle. What resulted was a countrywide geotagging game which turned Poland into a big treasure map. But to find the treasures people had to hit the offroad and - with smartphones in hand - explore some remote forests, caves and mountain trails proving they have a Jeep character.

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Dawid Wnuk
Experienced digital & integrated marketing leader | Head... Warsaw, Poland