Our task was to introduce Heineken’s new brand message - "Open Your World" - during the Heineken Open'er Festival. With that in mind we have created the U-codes - QR-code stickers which carried people’s personalized messages. They turned out to be great ice-breakers and helped thousands of people make new friends throughout the event.

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Dawid Wnuk
Experienced digital & integrated marketing leader | Head... Warsaw, Poland