The New York Society of Security Analysts (NYSSA—now known as CFA Society New York), which had not had a flagship periodical since the 1940s, asked me to create a magazine for its 10,000+ members. I originated and ran The Investment Professional, a quarterly publication that served as a sophisticated yet accessible resource for financial professionals.
My design work included:
• Selection of typefaces.
• Design of templates for covers, feature stories, and departments.
• Development of logotype.
• Design of identity pieces consisting of business cards, letterhead, and envelopes.
• Layout of each issue in its entirety (averaging 80 pages).
• Preparation of charts and infographics.
• Art direction of illustrators.
My editorial work included:
• Determination of content of 20 articles per issue.
• Editorial direction of 100 journalists and experts in the investment field, including a Nobel Laureate in Economics.
• Establishment of fees and contracts.
• Supervision of a copyeditor.
