Teen-targeted campaign aimed to silence the crescendo of abuse. The Idea: Encourage teens to do the complete opposite of cyberbullying. Instead of tearing down someone's self-esteem, let's build it up. The Message: Your words are powerful. Don't spread hate, show love. Stop cyberbullying. The Execution: Teenagers go to the 'I Got Loved' facebook page and choose from an assortment of positive stickers to share with their friends. The school with the most positive posts will have their principal dress up as the 'Love Monster' mascot during a school pep rally. The rally will be recorded and posted on YouTube. Taylor Swift and Diggy Simmons show their 'Celebrity Love' by posting positive tweets and sharing 'I Got Loved' stickers on facebook. Formspring is used as a safe forum for teenagers to ask questions, share concerns and get some helpful answers.
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