Dawn Rae Knoth

I worked with Hydro Flask on color design and trend strategy for product seasons 2022-2025. I kicked off each season with a detailed, brand-specific trend presentation, outlining major themes that would be meaningful for their consumers in the future and how Hydro Flask could directly incorporate these trends into its brand ethos. I designed the color palette and merchandising strategy, working with design, marketing, and sales to create the best overall approach - balancing exciting evolution, consumer desires, and business needs to maintain the market position of Color Leader.
Shown here are photos that showcase some of the color work I have done for them.

• CMF
• Creative Direction
• Creative Suite
• Design Research
• Food & Beverage
• Illustrator
• Trend Research