OXO Tot is trusted by many for providing "products that make a big difference for your little ones." In 2024, OXO launched a huge redesign and color refresh for their OXO Tot line. I led the color and trend strategy for the update, designing a color palette and merchandising plan that aligned with OXO's long-term goals for the line.

Shown here are photos of some of the new designs, in colors Dusk, Blossom, and Opal.

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Freelance, Moonlighting
Dawn Rae Knoth
Color Designer + Trend Strategist Bend, OR